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Radical NITE Campaign
The Radical NITE was HEAD's most anticipated pickleball paddle launch as it is to date our highest-performing paddle. I knew that the design of this campaign had to capture the consumer's attention. My goal for this campaign was to play off the word "nite" which is why it has a dark and high contrast feel to it. The incorporation of some of our pro players show's to the consumer that this is a professional caliber pickleball paddle.
