Portrait Key Visual
Social media carousel to highlight the technology features found in the paddle
Radical RAW Campaign
The Radical RAW was a very exciting launch for HEAD, as they moved away from focusing on recreational paddles, to creating performance paddles for high level play. The goal of this design was to really emphasize the innovative raw carbon technology found in the paddle, and implement that into the background of the design. I also wanted the paddle to stand out in a "hero" like way.
